- PR
- Marketing
- Communications
- Internal Comms
- Digital Marketing
- Social Media
- Corporate Profiling
- Filming

The Brief

We were tasked with driving global awareness, engagement and commitment from key audiences including investors, visitors and future employees of NEOM, KSA – on a 360 marcomms scale. The giga project forms part of the Kingdom’s Vision 2030, a strategy developed to diversify Saudi Arabia’s economy. NEOM is vision of a new future, a home to people who dream big and want to be part of a pioneering project in building a new model for sustainable living.

The Strategy

PRM Global provided a 360-marcomms service for NEOM, an integrated B2C and B2B strategy which comprised of PR, Marketing, Digital, Social Media, Sector Comms, Internal Comms, Events and Creative Production. Due to the hybrid nature of PRM Global, our multi-disciplinary team of international professionals, worked together to generate tailor made, high quality and audience specific content – positioning NEOM and its values as a global leader not only in the Kingdom, but globally.

The Success

Through an integrated 2-year strategy, we secured a plethora of international coverage inc. broadcast exposure for 14-sectors across NEOM, including key thought leaders in the business; via the power of storytelling B2B and B2C press releases and VNRs. We led key internal communications campaigns, bringing the business together and executed innovative, large-scale events for the Sports sector.

We championed NEOM’s social media presence, by generating pioneering creative campaigns, award-winning content and a dynamic social strategy, managing all accounts for the business. In addition, our media buying team worked to leverage key pieces of content that helped us expand our reach and skyrocket NEOM’s global awareness and engagement – always exceeding key KPIs.

We were proud to be an integral part of NEOM’s High Royal Highness’ launch of THE LINE, a revolution in urban living – a city of 1M residents with a length of 170km preserving 95% of nature within NEOM. We worked on a multi-international faced campaign which led to outstanding results.

4

Pieces of coverage

6

Global Viewers

270

Social Media Reach

250

Creative Videos