- PR
- Communication
- Corporate Profiling
- Digital Marketing

The Brief

We were tasked to raise the profile of EXEIN and the business’ CEO, pre-during and after the GTC conference. 

The Strategy

We built a core narrative around the brand, including key messages, proof points and incorporated media training into our Phase 1 strategy. Phase 2 became leveraging the company via tactical PR campaigns and actions including, focusing on the corporate side. We distributed numerous brand product launches and news-alerts on the brand and CEO to an international media marketplace.

On top of this, we created a digital marketing amplification plan which focused on website traffic increase. 

The Success

As a result, we achieved numerous pieces of coverage in top-tier media with an online readership of 1B+ and a high engagement and reach from our digital marketing campaign.

426

Pieces of coverage

2

Online Readership

21

Engagement

34

Website Clicks

200

Reach